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Eye Movement Analysis

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Eye Movement Analysis
In marketing, the practice of measuring how one's eyes respond to a visual advertisement. In general, one's eyes rest longer on a pleasing image than on a displeasing one. As a result, marketers use eye movement analysis to find the images most likely to attract and maintain attention in an effort to maximize an ad's visibility.


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2008), we propose a combination of traditional usability engineering methods with eye movement analysis for the empirical evaluation of interactive map interfaces.
introduces the VideoNystagmoGraphyVNG ULMER[R], a complete eye movement analysis device intended for nystagmography examinations.
 
 
 
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