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Eye Movement Analysis |
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Eye Movement Analysis In marketing, the practice of measuring how one's eyes respond to a visual advertisement. In general, one's eyes rest longer on a pleasing image than on a displeasing one. As a result, marketers use eye movement analysis to find the images most likely to attract and maintain attention in an effort to maximize an ad's visibility. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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