Eye Movement Analysis

Eye Movement Analysis

In marketing, the practice of measuring how one's eyes respond to a visual advertisement. In general, one's eyes rest longer on a pleasing image than on a displeasing one. As a result, marketers use eye movement analysis to find the images most likely to attract and maintain attention in an effort to maximize an ad's visibility.
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An emergent number of research works were carried on eye movement analysis using video-based eye trackers to capture eye movement patterns.
The results are based on revolutionary new eye movement analysis methods developed by the Traffic Research Unit at the University of Helsinki.
introduces the VideoNystagmoGraphyVNG ULMER[R], a complete eye movement analysis device intended for nystagmography examinations.