Everyday Low Pricing

Everyday Low Pricing

A pricing strategy in which a retail store consistently carries low prices and rarely holds sales promotions in which it lowers prices temporarily. Everyday low pricing is intended to promote customer loyalty so buyers persistently shop at a store because they know prices will always be low. Everyday low pricing also means a retailer spends less in advertising. Everyday low pricing stores may have higher sales than hi-low pricing stores, but may also experience lower profits.
References in periodicals archive ?
With its everyday low pricing, convenient schedules and flexible capacity, Greyhound is serving an increasing number of passengers.
From a management perspective, everyday low pricing means labor savings because of reduced marking and remarking of price tags, and fewer stock shortages on the promotional items.
Major accomplishments include opening 12 stores and implementing a new everyday low pricing strategy.
That the market is heavily value driven is evident in the ranking - the top four retailers all have an everyday low pricing (EDLP) stance.
The new discounts are in addition to Quill's traditional everyday low pricing, which is already up to 80 percent off list.
Offering a comprehensive array of credit and debit card products, in-house customer service and everyday low pricing, Fifth Third is among the only banks in the nation to both issue its own cards and perform all platform processing for its portfolio -- delivering unparalleled value in the process.
com, its premiere e-commerce site, features approximately 100,000 filmed entertainment titles on VHS and DVD, as well as music in cassette tape and CD formats, all available at everyday low pricing that is currently unmatched by other online retailers.
5 million members can now enjoy everyday low pricing on a wide variety of well known products, such as audio/video equipment, clothing, luggage, clocks and sports memorabilia.
Men's Wearhouse stores operate on an everyday low pricing strategy, offering merchandise at prices 20-30 percent below regular department store prices.
com, in a club designed specifically with the online consumer in mind - great offers, everyday low pricing, superior services and all with a minimal obligation.
The stores' emphasis on broad assortment, everyday low pricing, and customer service has been popular with consumers, as annual same store sales have risen at double-digit percentage levels over the past five years.
PETCO has recorded six consecutive quarters of double- digit same-store sales increases since the implementation of the everyday low pricing strategy on pet food.