Everyday Low Pricing

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Everyday Low Pricing

A pricing strategy in which a retail store consistently carries low prices and rarely holds sales promotions in which it lowers prices temporarily. Everyday low pricing is intended to promote customer loyalty so buyers persistently shop at a store because they know prices will always be low. Everyday low pricing also means a retailer spends less in advertising. Everyday low pricing stores may have higher sales than hi-low pricing stores, but may also experience lower profits.
References in periodicals archive ?
Every day low pricing, the mantra of the UK'S biggest grocery retailers, is to come to the independent sector with the launch of a trailblazing EDLP offer by Nisa-Today's.
Every Day Low Pricing strategies are more popular with shoppers than ones based on promotions, according to research by IGD.
Added to that, a domino effect of Asda's Every Day Low Pricing regime on its multiple competitors has taken 10% out of confectionery margins in the last year, he estimates.
The every day low pricing tactic will run in tandem with its deep cut approach known as Gonzales.
Walker said the store would follow an Every Day Low Pricing strategy: "We've got no special offers, no free gifts, no buy-one-get-one-frees, no bonus points -- just, amazingly low prices.
In times of every day low pricing, manufacturers are not in a position to negotiate above inflationary price increases, so the importance of consolidation will therefore increase," says business development manager Booth.
In a new market report for retailers, Howard acknowledges the limited scope for increasing the proportion of consumers buying bacon (90% already purchase it at least once a year and 57% once a month) and the potential pressure from Every Day Low Pricing.
The surplus of tuna, which prevailed until just over a year ago, allowed an Every Day Low Pricing policy to be maintained by all retailers, and conditioned buyers to take the costs for granted.

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