Every day low pricing
, the mantra of the UK'S biggest grocery retailers, is to come to the independent sector with the launch of a trailblazing EDLP offer by Nisa-Today's.
Every Day Low Pricing
strategies are more popular with shoppers than ones based on promotions, according to research by IGD.
Added to that, a domino effect of Asda's Every Day Low Pricing
regime on its multiple competitors has taken 10% out of confectionery margins in the last year, he estimates.
The every day low pricing
tactic will run in tandem with its deep cut approach known as Gonzales.
Walker said the store would follow an Every Day Low Pricing
strategy: "We've got no special offers, no free gifts, no buy-one-get-one-frees, no bonus points -- just, amazingly low prices.
In times of every day low pricing
, manufacturers are not in a position to negotiate above inflationary price increases, so the importance of consolidation will therefore increase," says business development manager Booth.
In a new market report for retailers, Howard acknowledges the limited scope for increasing the proportion of consumers buying bacon (90% already purchase it at least once a year and 57% once a month) and the potential pressure from Every Day Low Pricing
The surplus of tuna, which prevailed until just over a year ago, allowed an Every Day Low Pricing
policy to be maintained by all retailers, and conditioned buyers to take the costs for granted.