Events Marketing

Events Marketing

A form of marketing in which one holds one or more events to promote a product or company. For example, one may have an open house to entice people to come to a new dental office. Likewise, one may hold a seminar demonstrating a new product at a hotel. Events marketing can be expensive and one generally does not immediately reach people who do not come to an event.
References in periodicals archive ?
For information on exhibit, sponsorship and advertising opportunities, please contact Brenda Newkirk, Manager, Exhibits & Events Marketing, at bnewkirk@fei.
com/reports/c87024) has announced the addition of Sports Events Marketing in the United States 2008 to their offering.
The strength of the BPA name among corporate marketing management will be a strong competitive plus for all sectors of the exhibition and events marketing industry.
OTC:KDSC) has joined forces with Innovative Events Marketing of St.
Additionally, the agreement calls for Innovative Events Marketing to explore and develop endorsement opportunities for KidSational's hottest new musical recording group, TGK, throughout the United States and internationally.
Tammy Atmore, President of Innovative Events Marketing, states, "We are very excited to partner with KidSational as we share their commitment to promoting children's safety and well-being through meaningful education and positive entertainment.
The EA Sports Maui Invitational is produced by KemperLesnik Communications' Sports & Events Marketing Group for Chaminade University.
KMG (BNND) will combine the Kaleidoscope companies, SeaGull Entertainment and Celebrity Showcase into three integrated division for entertainment, sports and home shopping, a synergy that it expects to leverage to grow its sports, entertainment and special events marketing which includes the production and distribution of live action and animated TV series, live events and home videos, while developing a key presence in transaction/direct marketing programming.