Events Marketing

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Events Marketing

A form of marketing in which one holds one or more events to promote a product or company. For example, one may have an open house to entice people to come to a new dental office. Likewise, one may hold a seminar demonstrating a new product at a hotel. Events marketing can be expensive and one generally does not immediately reach people who do not come to an event.
References in periodicals archive ?
The demonstration vehicle created for Ciena by Event Marketing Solutions
Social media is ideal for extending the reach of these event elements, making social channels a natural fit for event marketing.
While event marketing focuses on the face-to-face experience of attending, sponsoring and speaking at trade shows or industry meet-ups, social media facilitate shared experiences and create brand advocates on a much larger scale.
The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing.
Chosen as among the “Best of the Best” for both marketing clarity and best exhibit staff is a show-stopping display designed by Skyline Genesis Event Marketing for Nestle Waters of North America.
Johnson (GPJ), India, as part of its event marketing account on record, with focus on expanding and leveraging its presence in the sub-continent.
Bank Windhoek and Limelight Event Marketing this week launched the fourth annual Bank Windhoek Kidz Fun Fair in Windhoek.
Event marketing is part of a larger business-building strategy--one that every financial professional should make a part of their marketing plan, year in and year out.
Under terms of the deal, the two organizations will create the International Center for Exhibitor and Event Marketing, a new organization representing exhibitor and event marketing professionals.
The marketing certification program is hosted by Exhibitor, a recognized publishing and conference event leader in tradeshow and corporate event marketing.
Whether your business is big or small, whether you target a few select customers or want the masses to know who you are, event marketing is the most effective method to connect consumers to your company, your products or brand.
The combination of social media with other event marketing platforms can be powerful, and today's tools make it easier than ever to integrate them together.