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Enduring Purpose

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Enduring Purpose
Similar to a corporate mission statement, enduring purpose is a combination of a company's goals, attitudes, and beliefs.

Notes:
A company's enduring purpose defines the business and attempts to describe its vision and core values. It is considered the guiding principle which all employees are supposed to follow.


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? Mentioned in ? References in periodicals archive
 
Elementary teacher that I am, my private hell is now the classroom, where I often no longer believe there is any enduring purpose to my teaching.
I Refuse by Huebner, Bernie / The Progressive
The enduring purpose of Kelly Space & Technology is to bring space usefully into the daily lives of ordinary citizens across the world," said Bob Davis, the company's president and CEO.
Kelly Space Wins $1.2 Million NASA Contract by Business Wire
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