Endorser


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Endorser

The payee on a check whose signature appears on the back of the check. The signature (called an endorsement) indicates that the payee has received the check. Banks require payees to endorse checks before they can be cashed or deposited.
References in periodicals archive ?
We wanted to understand the impact his move to Cleveland had on his endorsers, and the results were pretty clear.
We found that no existing service or tool actually took into account all the factors of selecting an endorser.
Malaika has been the celebrity endorser for the project in India for the past few years.
With a marketing tool such as the Fan App, the athlete/celebrity endorser can extend his or her years of endorsement earning power, as well as enrich his or her immediate endorsement value, by building and maintaining that critical relationship with loyal fans; the Fan App also provides a valuable, if not essential, foundation for post-professional years where an athlete or celebrity is transitioning to a new career.
The researchers noted that highlighting the similarities between the endorser and the targeted consumer could be a more effective strategy.
That didn't really reach Texas voters, because both endorser and endorsee were out of the running well before the Republican primary here.
A material connection exists when there is some sort of connection between the endorser and the bank aside from the fact that the endorser is doing the ad.
In a commercial or ad, the public recognition of the celebrity endorser as an admirable or desirable cultural presence can be transferred onto the product.
That day is his, and his fans," said presidential candidate Manny Villar, called lucky by envious opponents, for having a popular endorser like Pacquiao.
Absolute Poker, a US-based online poker site, has announced that a celebrity endorser for the company has won Texas Hold'em tournament at the Hard Rock Hotel and Casino in Las Vegas, US.
Unless background beliefs already provide it strong support, endorsement without new information would seem to discredit the endorser.
If the endorser does not complement the product, brand or advertising theme, the campaign is unlikely to be successful (Misra & Beatty, 1990).