We wanted to understand the impact his move to Cleveland had on his endorsers
, and the results were pretty clear.
We found that no existing service or tool actually took into account all the factors of selecting an endorser
Malaika has been the celebrity endorser
for the project in India for the past few years.
With a marketing tool such as the Fan App, the athlete/celebrity endorser
can extend his or her years of endorsement earning power, as well as enrich his or her immediate endorsement value, by building and maintaining that critical relationship with loyal fans; the Fan App also provides a valuable, if not essential, foundation for post-professional years where an athlete or celebrity is transitioning to a new career.
The researchers noted that highlighting the similarities between the endorser
and the targeted consumer could be a more effective strategy.
That didn't really reach Texas voters, because both endorser
and endorsee were out of the running well before the Republican primary here.
A material connection exists when there is some sort of connection between the endorser
and the bank aside from the fact that the endorser
is doing the ad.
In a commercial or ad, the public recognition of the celebrity endorser
as an admirable or desirable cultural presence can be transferred onto the product.
That day is his, and his fans," said presidential candidate Manny Villar, called lucky by envious opponents, for having a popular endorser
Absolute Poker, a US-based online poker site, has announced that a celebrity endorser
for the company has won Texas Hold'em tournament at the Hard Rock Hotel and Casino in Las Vegas, US.
Unless background beliefs already provide it strong support, endorsement without new information would seem to discredit the endorser
If the endorser
does not complement the product, brand or advertising theme, the campaign is unlikely to be successful (Misra & Beatty, 1990).