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Star
(redirected from End of the Sun)

    Also found in: Medical, Encyclopedia, Wikipedia, Hutchinson 0.13 sec.
Star
One of the four categories (quadrants) of the BCG growth-share matrix that represents the division within a company that has a large market share in a rapidly expanding industry.

Notes:
A star requires investment capital to expand continually within a fast growing industry, thus maintaining its advantage. Should the industry mature with the star positioned as a leader, the star will transform into a cash cow.


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