But this week he was left with a smile on his face as he received a Special Echo Award
for his contribution to tennis in the city for the last 12 years.
In honor of his father, who was inducted into The DMA Hall of Fame in 1978, Pete established the Henry Hoke ECHO Award
in 1953 to honor "the most courageous solution to a difficult sales problem.
Other winners included Depeche Mode, who landed the title of Best International Pop/Rock Group, and Robbie Williams who received his seventh Echo Award
after he was named Best International Pop Artist.
The Personal Connections ECHO Award
will recognize companies and marketers who are creating highly personalized experiences to build customer loyalty.
Amy then let it slip she had been nominated for a prestigious Echo award
after being overlooked for similar awards in the UK.
Winning the Silver Echo Award
is especially gratifying," said agency President John Sisson, "because the Echo Board of Governors characterized the 2014 winners as having the perfect combination of visionary strategy, compelling creative and breakthrough results.
entries are judged based on overall creative concept, marketing strategy and results.
Say said that he had previously got another Echo award
with his successful solo performance of Stravinsky's "Le Sacre du Printemps" in 2001.
Potts, 38, from Port Talbot, was handed the Echo award
for Best International Male Rock/Pop Artist on Saturday night, fending off competition from music heavyweights Kid Rock, Lenny Kravitz and Jack Johnson.
The top ECHO award
, the Diamond, went to Accion Contra el Hambre, Madrid, Spain for its campaign for a "luxury club" that was actually an appeal for funds to eradicate hunger in Niger.
Potts, a former salesman at Bridgend's Carphone Warehouse, was handed the Echo award
for Best International Male Artist in Berlin on Saturday night, beating the likes of Lenny Kravitz, Jack Johnson and Kid Rock.
The Echo award
2014 is a prestigious international award conferred by the Direct Marketing Association International (DMAI) and recognized ixigo.