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Eating Someone's Lunch |
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Eating Someone's Lunch Informal; a situation in which a company uses aggressive marketing or other techniques to increase its own market share by decreasing the market share of one or more competitors. Eating someone's lunch is obviously beneficial for the aggressive company and detrimental for the competitor. Examples of eating someone's lunch include cutting prices and issuing flashier advertising. See also: Loss leader. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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