Early Fringe

Early Fringe

In television broadcasting, the late afternoon and early evening. The early fringe has fewer viewers than prime time, but the audience consists of similar demographics. As a result, some advertisers who wish to appeal to prime time audiences (that is, families) may air commercials during the early fringe because it is less expensive.
References in periodicals archive ?
Debmar-Mercury's "Family Feud," which airs predominantly in daytime and early fringe, is continuing its ratings rise, adding 11% for a 3.
He eventually applied to drama school and gained experience in writer and director Mike Leigh's early fringe theatre plays in London.
The BVS early-fringe daypart definition includes three MMG dayparts: early fringe (4:00-7:30 p.
From being on the early fringe of basketball oblivion, the Saugus High boys' basketball team has earned entry into basketball heaven.
The full market coverage is set for time slots in all part of the day except overnight including early fringe and prime time, said Holcomb.
Oprah and Donahue are still in early fringe while Regis & Kathie Lee have pretty much taken over the morning time.
Hispanic community, "El Poder de Saber" is supported across the company through recurring segments on the network's morning show, "Levantate"; the early fringe show, "Al Rojo Vivo"; the nightly newscast "Noticiero Telemundo" and the weekly D.
There are still some time periods worth producing for--late afternoon, early fringe and access, in particular.
Ads will run during prime time and early fringe time, he added, with the exact number of impressions to be determined in September.
In addition, there will be dedicated, recurring segments on the network's morning show "Levantate," its early fringe show, "Al Rojo Vivo," the nightly newscast "Noticiero Telemundo," and the weekly public affairs program "Enfoque.
New shows will go into early fringe timeslots (traditionally, 4 to 7 p.
Compared to the first quarter of last year, Telemundo grew in the dayparts of Daytime, Early Fringe and Evening News among total viewers (persons 2+) and adults 18-49, in contrast to Telefutura, which was down in both demos in these dayparts, and Univision, which was down in both demos in Daytime and Evening News.