Early Fringe

Early Fringe

In television broadcasting, the late afternoon and early evening. The early fringe has fewer viewers than prime time, but the audience consists of similar demographics. As a result, some advertisers who wish to appeal to prime time audiences (that is, families) may air commercials during the early fringe because it is less expensive.
References in periodicals archive ?
Our partnership with BlackTree is important because it completes our early fringe news and information block," said Doug McHenry, President, Soul of the South TV.
He eventually applied to drama school and gained experience in writer and director Mike Leigh's early fringe theatre plays in London.
The BVS early-fringe daypart definition includes three MMG dayparts: early fringe (4:00-7:30 p.
From being on the early fringe of basketball oblivion, the Saugus High boys' basketball team has earned entry into basketball heaven.
The full market coverage is set for time slots in all part of the day except overnight including early fringe and prime time, said Holcomb.
Oprah and Donahue are still in early fringe while Regis & Kathie Lee have pretty much taken over the morning time.
Hispanic community, "El Poder de Saber" is supported across the company through recurring segments on the network's morning show, "Levantate"; the early fringe show, "Al Rojo Vivo"; the nightly newscast "Noticiero Telemundo" and the weekly D.
Ads will run during prime time and early fringe time, he added, with the exact number of impressions to be determined in September.
In addition, there will be dedicated, recurring segments on the network's morning show "Levantate," its early fringe show, "Al Rojo Vivo," the nightly newscast "Noticiero Telemundo," and the weekly public affairs program "Enfoque.
In order to determine if local news viewers were more likely to change their viewing habits when national or international news was breaking, Rentrak analyzed local news telecasts during Early Fringe (the time period from 4:30 p.
Compared to the first quarter of last year, Telemundo grew in the dayparts of Daytime, Early Fringe and Evening News among total viewers (persons 2+) and adults 18-49, in contrast to Telefutura, which was down in both demos in these dayparts, and Univision, which was down in both demos in Daytime and Evening News.
In prime time, early fringe and late night, truTV will continue to feature a line-up of already-popular signature series that target Real Engagers, including such shows as SPEEDERS, FORENSIC FILES and HAUNTING EVIDENCE.