Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
com)-- Ear plugs in a noisy work place are necessary to provide the workers with the means of protecting their hearing.
If she does kick off and I haven't got the ear plugs in it just doesn't work.
That was a lovely reappearance and he now should be spot-on for the Cadran,' said Lellouche, before joking: 'We didn't pull out the ear plugs as we're teaching our horses to run with them in case we go over to England again.
At any gathering of serious riders, chances are the majority will be using ear plugs --a situation that has only come about in the last ten years or so.
Or I could just cut the crap and buy some ear plugs.
And even if you could get him to acknowledge his loss, you'd never convince him it was a result of shooting without ear plugs or muffs.
Custom swimmers ear plugs are available for regular recreational swimmers to keep water out of the ears.
ONLY 16% said that they had brought ear plugs to a social event, concert or festival.
HEARING experts will be on the streets of Cardiff later today to issue free advice and free ear plugs to U2 fans.
No, I'm going to come clean and tell you that you should, along with me, reach for the ear plugs.