Greenwashing

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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
References in periodicals archive ?
Considering the size and scope of the Indian electronics market, we are excited about the environmental benefits that will flow from today's opening of EPEAT for India," Frisbee added.
This is like cats and dogs playing together," Omelchuck quipped, referring to manufacturers, health groups, environmentalists, consumers, recyclers and others that collaborate to set EPEAT standards.
EPEAT has three components: (1) a standard that contains fifty-one environmental performance criteria, IEEE 1680-2006, Standard for Environmental Assessment of Personal Computer Products, Including Laptop & Desktop Computers & Monitors; (2) a system for identifying and verifying the products that meet the criteria; and (3) an environmental benefits calculator.
World markets will now be able to easily and reliably identify and purchase greener printers, copiers and scanners based on EPEAT ratings," said Robert Frisbee, EPEAT CEO.
The EPEAT designation is just another reason why our customers can depend on us to not only provide high-quality products, but also to ensure that those products are manufactured in a responsible manner.
Apple recently removed its laptops and netbooks from the EPEAT (electronic product environmental assessment tool) system.
This model is also a registered EPEAT Gold product for environmental friendliness, is 90 percent recyclable by weight, includes a highly efficient 80 PLUS energy supply, and incorporates a tool-less chassis design to allow for easy hardware upgrades.
0, EPEAT Gold, and RoHS standards, plus has PVC-free internal cables and components.
With a chassis made of more than 25% recycled plastic, the E207WFP is Dell's first EPEAT Gold-certified flat panel monitor.
Businesses and federal agencies use EPEAT when deciding which "green" computing systems will work for them, and consumers can, too.
Lenovo's nine ThinkVision monitors are now EPEAT Gold qualified, making it the only computer manufacturer to offer such a distinction.
EPEAT is funded through a grant by the EPA and is managed by the Green Electronics Council (GEC).