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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
I didn't know it then, but she must have sensed my budding fear of duppies, because she abruptly offered me a bit of advice in how to handle them.
Transported to the Americas, vodoun took root in Caribbean slave culture, mating with indigenous religions to spawn zombies, zumbies, jumbies, and duppies and spreading northward to the continent.
One of the striking features of young men who engage in violence is their queries to each other, asking, "how many duppies [ghosts] you mek?