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DuPont Identity

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DuPont Identity
An alternative calculation to determine the return on equity of an investment. DuPont identity utilizes the investment's gross book value instead of its net book value. It is calculated as:

DuPont identity return on equity = (Profits / Sales) * (Sales / Assets) * (Assets / Equity)

The theory behind DuPont identity states that forms of return on equity using net book value discourage investment in new, potentially risky ventures because they underestimate the return for the first few years of the investment. The DuPont calculation attempts to remedy this situation. It is also called DuPont analysis.


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