Dogs of the Dow

Dogs of the Dow

The 10 stocks of the 30 on the Dow Jones Industrial Average with the most depressed prices and consequently the highest yields. The investor buying these stocks speculates that they will bounce back over a one-year period.

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dogs of the Dow

The investment strategy of purchasing the ten stocks in the Dow Jones Industrial Average that offer the highest current dividend yield. The ten-stock portfolio is continuously rebalanced as stock prices and dividends change. The theory is that Dow stocks offering the highest dividend yield are solid investments that are temporarily undervalued.

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Dogs of the Dow. If you follow a Dogs of the Dow investment strategy, you buy the ten highest-yielding stocks in the Dow Jones Industrial Average (DJIA) on the first of the year and hold them for a year.

According to this theory, the dogs will, over the year, produce a total return, or combination of dividends plus price appreciation, that's higher than the return on the DJIA as a whole. The increasing price is the result of demand for the high-yielding stock.

On the anniversary of your purchase, the stocks are no longer dogs because their higher prices reduce their current yield even if the dividend remains the same. So you sell them and buy the next batch of dogs.