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Banner Advertising |
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Banner Advertising A type of advertising on the Internet in which the advertiser places an ad at the top of a website. This ad is 460 X 68 pixels almost always emphasizes graphics over text. Banner advertising is designed to attract the attention of the user of a website and usually to encourage him/her to click on the ad and go to the website of the advertiser. One may think of banner advertising as the online equivalent of a billboard. See also: CPM, CPC. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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