Banner Advertising

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Related to Display advertising: Classified advertising

Banner Advertising

A type of advertising on the Internet in which the advertiser places an ad at the top of a website. This ad is 460 X 68 pixels almost always emphasizes graphics over text. Banner advertising is designed to attract the attention of the user of a website and usually to encourage him/her to click on the ad and go to the website of the advertiser. One may think of banner advertising as the online equivalent of a billboard. See also: CPM, CPC.
References in periodicals archive ?
NASDAQ:MCHX) today released an in-depth study on mobile display advertising, finding that advertisers who spend on mobile banner ads to attract new customers receive an exceedingly poor return on investment.
The successful Proposer shall be granted the non-exclusive right and obligation, to (1) install new Display Units in the North Terminal Complex, (2) clean and maintain all Display Units throughout the Term, and (3) to sell commercial display advertising on all Display Units in accordance with the Aviation Authority s Advertising Policy.
With this goal in mind, KEO Marketing has created a Marketer's Guide entitled, " How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.
Adform will enable Portuguese clients to more readily run campaigns through its unique single platform that hosts a complete gamma of services for successful display advertising, from traditional ad serving to real time bidding to dynamic creative optimisation to rich media to attribution.
According to eMarketer, display advertising accounted for around $5 billion in online advertising spend in 2009," says Husam Jandal, webinar presenter and WSI Digital Marketing Consultant.
Display advertising is principally targeted banner ads that appear on Yahoo.
This new investment will help Criteo to continue reinventing the online display advertising market, with a goal of making it as efficient as search marketing.
Jason Torres, President of International Display Advertising, Inc.
Especially online display advertising was instrumental in creating this result, and Adform is certain that there is much more to come.
The conventional wisdom is that online display advertising is strictly for branding and cannot also deliver quantifiable business results," said Yodle CEO Court Cunningham.
Criteo drives search-like performance for online display advertising, managing campaigns of all sizes that are measurable, scalable and powered by user intent.
17, 2013 /PRNewswire/ -- Bizo, the global leader in business audience marketing, today announced it has launched Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform that enable marketers to identify and measure the impact of display advertising at every stage of the marketing funnel for the first time.