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Banner Advertising |
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Banner Advertising A type of advertising on the Internet in which the advertiser places an ad at the top of a website. This ad is 460 X 68 pixels almost always emphasizes graphics over text. Banner advertising is designed to attract the attention of the user of a website and usually to encourage him/her to click on the ad and go to the website of the advertiser. One may think of banner advertising as the online equivalent of a billboard. See also: CPM, CPC. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| The company said that 2005 declines in display advertising were partly offset by growth in recruitment advertising and in revenue from the VNUNet network of IT web sites. Now, several analysts are saying the best is yet to come for the Westlake Village firm, which specializes in online applications for search marketing, display advertising, lead generation, ad serving, e-mail technology and comparison shopping. Display advertising available for the printed version |
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