Banner Advertising

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Related to Display advertising: Classified advertising

Banner Advertising

A type of advertising on the Internet in which the advertiser places an ad at the top of a website. This ad is 460 X 68 pixels almost always emphasizes graphics over text. Banner advertising is designed to attract the attention of the user of a website and usually to encourage him/her to click on the ad and go to the website of the advertiser. One may think of banner advertising as the online equivalent of a billboard. See also: CPM, CPC.
References in periodicals archive ?
Greater Glens Falls Transit (GGFT), a Department of the City of Glens Falls, NY is seeking written proposals from qualified firms for the sale, promotion and maintenance of display advertising space onboard GGFT transit buses and trolleys for the period of 1/1/16 through 12/31/18.
Email marketing and display advertising still top marketers' lists, but mobile and social platforms show strong growth.
8220;Since the early days of the digital advertising industry, CPX Interactive has proven its ability to successfully optimize display advertising campaigns against any desired metric.
A big impact on display advertising, aside from equaling meteoric growth, has been the shift in consumer behavior from simply viewing information online to actually making online purchases.
Brand agency Dentsu Inc (TOKYO:4324) announced on Tuesday that it has entered into a contract to become the exclusive display advertising partner in Japan for communications platform provider Skype Technologies SA.
Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space," Mohan said.
The company said that its Display Advertising is defined as paid advertising placements using graphical or rich media ad units within a web page to achieve the goals of delivering brand awareness, familiarity and purchase intent.
Display advertising available for the printed version
Maiden, which specialises in p osters and roadside panels, blamed the losses on `` the worst media recession in a generation'' as total display advertising volumes in 2002 grew only 0.
Most recently, Koncar was director of display advertising for LANG's sister newspaper, the Denver Newspaper Agency, and vice president of display advertising for The Denver Post.
He also fostered advertising relationships in almost every publication of ACA from Camping Magazine display advertising and classifieds to the Buying Guide, Summer Camp Employment Booklet, and Guide to ACA-Accredited Camps.
NASDAQ:MCHX) today released an in-depth study on mobile display advertising, finding that advertisers who spend on mobile banner ads to attract new customers receive an exceedingly poor return on investment.