Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Evaluation of the Medicare-Approved Prescription Drug Discount Card and Transitional Assistance Program: Beneficiary Impacts.
TO celebrate the Telegraph being available first thing in the morning we have teamed up with BiTE discount card, to offer you a free 20-per-cent-off food and drink card at railway stations across the country.
Some discount card companies are seeking to reform the market through a trade association and voluntary code of conduct.
A new discount card has been launched to help celebrate Cardiff's centenary as a city and 50 years as Wales' capital.
The Medicare discount card prices were 61 percent higher than prices for the same drugs paid by the Department of Veterans Affairs and other federal agencies, which negotiate massive purchases with drug companies.
Medicare's approval of a prescription discount card offered by Pharmacy Care Alliance could be a boon to consumers struggling with the rising costs of prescription drugs.
When Safeway or Giant offers you a supermarket discount card, it's not because their executives are making value judgments about whether it's appropriate for you to nosh on mocha fudge ice cream instead of wheatgerm-infused organic macrobiotica.
Then, in January 2006, the discount card will be replaced by a more important but even more complex Medicare "Part D" drug benefit, which will require additional decisions by patients.
The reforms also include adding a database that will help seniors find which discount card is most suitable.
According to the GAO, prescription drug discount cards administered by PBMs provide consumers--including Medicare beneficiaries--access to medications and significant savings, as much as 44 percent less than what consumers would otherwise pay at the retail pharmacy counter without a discount card.
Still, if your pharmacy offers a discount card that applies to prescriptions, it is usually worth the trouble of signing up, especially if those cards can be used in conjunction with other discounts.
Pfizer will begin offering a discount card to Medicare patients on March 1.