Direct Access Trading

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Direct Access Trading

A system on NASDAQ allowing the user to make trades without going through a broker. Direct access trading allows investors to make trades very quickly, which is important for day traders, who seek to make a profit from price movements that take place in a single trading day. Most investors do not use direct access trading because their investments do not depend on the speed of buying or selling a given security.
References in periodicals archive ?
1 in "Trade Execution" by Barron's* in a survey of 12 direct-access brokers.
Users will appreciate a new graphical user interface, which has been updated to include floating windows, as well as links to direct-access brokers, directly from within Advanced GET Real-Time 8.
The weekly financial publication graded twelve direct-access brokers that cater to seriously active traders.
Nasdaq:TRAD) announced that it has received the top ranking of all direct-access brokers reviewed by Barron's in its just completed roundup.
The company's top ranking by Barron's put it ahead of Instinet's ProTrader (Nasdaq:INET), Charles Schwab's StreetSmart Pro (NYSE:SCH), E*Trade's WebStreet Direct (NYSE:ET), Ameritrade's TradeCast Elite (Nasdaq:AMTD), and seven other direct-access brokers.
CyBerCorp's trade execution technology differs from other direct-access brokers because it offers direct access connections to six ECNs.
Revolution was recently ranked the best among the direct-access brokers reviewed by Barron's.
Direct-access brokers, such as TradeCast, allow the trader to bypass the market maker, who is often seen as a middleman adversely impacting the cost of the stock.