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Direct Purchase Plan

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Direct Purchase Plan
A plan that enables interested first-time individual investors to purchase a company's stock directly from the company or without the direct intervention of a broker. The administrator also ensures the safekeeping of the shares by registering them directly on the books of the company. Eliminates the need for shareholders to hold on to physical certificates.

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Direct purchase plans give you the option of reinvesting your dividends, which is a must for DRIPs.
Exxon has a very user-friendly direct purchase plan.
But according to Business Week magazine, ``Any fees in a direct purchase plan are almost always lower that what you'll pay at a brokerage firm.
 
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