Direct Public Offering

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Direct public offering

The process by which a company markets and sells its shares directly to investors rather than through an underwriter.

An offering of stock in a company to its employees, customers, suppliers, and other stakeholders. A direct public offering differs from a normal issue of stock, in which underwriters sell the issue to whomever will buy it. A DPO is usually less expensive to the company making the offering (as it does not have to pay underwriters), but it raises less capital.

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