demography

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demography

the analysis of human POPULATIONS according to their total size, birth rates, death rates and migration; the age and sex distribution of populations and their geographical and occupational distributions; racial and religious profiles, etc.

Firms need to monitor changes in the demographic environment because these changes can have a significant impact on the demand for particular CONSUMER GOODS and SERVICES. For instance, the increase in the proportions of elderly citizens in the total population in most industrialized countries over recent decades has created new market opportunities for companies in such areas as health care and leisure products; while declining birth rates have reduced the demand for children's clothing and toys. See SOCIOECONOMIC GROUP.

demography

the study of human POPULATIONS, including their total size, population changes over time as determined by changes in BIRTH RATES, DEATH RATES and MIGRATION; the age and sex distribution of populations and their geographical and occupational distributions. Statistical data on populations is compiled from CENSUSES of population and records of births, See DEMOGRAPHIC TRANSITION.

demography

A study of the characteristics of people living in an area.

References in periodicals archive ?
She said: "Experience has shown us that tough population control policies, based on demographic targets violate human rights and often have little success in stabilising population.
Rentrak is happy to continue to serve the South Asian category and prove the value of these networks thorough our unique advanced demographic targets," said Chris Wilson, Rentrak's president of national television sales.
Marketers are spending a lot of time and money looking for the most effective and measurable way to reach specific demographic targets on the web," said Jason McKay, vice president and general manager of Unicast.
Through a partnership with the nation's leading television providers, placemedia takes unsold and undersold inventory and presents them as audience and demographic targets.