demography

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demography

the analysis of human POPULATIONS according to their total size, birth rates, death rates and migration; the age and sex distribution of populations and their geographical and occupational distributions; racial and religious profiles, etc.

Firms need to monitor changes in the demographic environment because these changes can have a significant impact on the demand for particular CONSUMER GOODS and SERVICES. For instance, the increase in the proportions of elderly citizens in the total population in most industrialized countries over recent decades has created new market opportunities for companies in such areas as health care and leisure products; while declining birth rates have reduced the demand for children's clothing and toys. See SOCIOECONOMIC GROUP.

demography

the study of human POPULATIONS, including their total size, population changes over time as determined by changes in BIRTH RATES, DEATH RATES and MIGRATION; the age and sex distribution of populations and their geographical and occupational distributions. Statistical data on populations is compiled from CENSUSES of population and records of births, See DEMOGRAPHIC TRANSITION.

demography

A study of the characteristics of people living in an area.

References in periodicals archive ?
The study, released in August, concluded that credit-history scores are predictive of credit risk for the population as a whole and for all major demographic groups.
Then, they'll have to review the new statewide plans for getting every child in every demographic group to a "proficient" level of achievement within 12 years.
Vehicle manufacturers often misfire when matching vehicles with demographic groups.
This is the first time that local-level environmental data have been analyzed for the entire United States to determine the environmental disparities experienced by different demographic groups.
SeeSaw will continue to add affiliates to its network, broadening its reach among select demographic groups and markets.
Effectively plan your marketing strategy by identifying underdeveloped demographic groups for both your and your competitors customersImprove your offer and gain more appeal with your customers by discovering the drivers of loyalty and disloyalty among your customersIdentify which customer groups offer the most opportunities with data segmented by geography and demographicsThe proportion of consumers shopping for homewares has declined again, marking the third year of decline for the sector.
Hispanics and the different ways this growing demographic group uses language and media.
The tournament gives Royal Caribbean the opportunity to sponsor a major sporting event that already captures its most desired demographic group, active adults.
FeedBurner equips us with the most accurate tools to analyze that demographic group, providing our sales team with important statistics for advertisers interested in reaching our audience.
CBS was still fourth last week among adults age 18-49, the demographic group most coveted by advertisers.
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