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elasticity
(redirected from Demand elasticity)

   Also found in: Dictionary/thesaurus, Medical, Legal, Encyclopedia, Wikipedia, Hutchinson 0.07 sec.
elasticity
The responsiveness of the quantity purchased of an item to changes in the item's price. If the quantity purchased changes proportionately more than the price, the demand is elastic. If the quantity purchased changes proportionately less than the price, the demand is inelastic. For example, price increases by cigarette manufacturers have a relatively small effect on cigarette consumption, thus, the demand for cigarettes is inelastic.


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With the information advantage provided through the integration of DecisionSite and Acumen Rx, pharmaceutical companies can develop a deep understanding of how their products are performing with respect to formulary design, epidemiology, demand elasticity, and other factors that impact product accessibility.
Related to demand elasticity, these charts predict market development for the coming years as panel suppliers continue their expansion.
The new lower pricing is intended to proactively drive demand elasticity and accelerate the retail consumer market transition towards 512MB and higher capacity cards in the second half of 2004.
 
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