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Delphi Technique
(redirected from Delphi method)

   Also found in: Dictionary/thesaurus, Medical, Encyclopedia, Wikipedia 0.01 sec.
Delphi technique
Collection of independent opinions without group discussion by the analysts providing the opinions; used for various sorts of evaluations (such as country risk assessment).

Delphi Technique
A system of forecasting in which different experts give their professional opinions without knowing what the other experts' opinions are. That is, the experts share their opinions anonymously and discuss them in a series of rounds. These rounds continue until they reach some consensus. The Delphi technique exists to ensure that a famous or well-regarded expert's opinion does not drown out those of lesser known analysts.


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Method and research design For the purposes of this study, we determined that the Delphi method would be the best method to answer the two research questions.
The Delphi method is adopted here not only to accumulate expert opinions, but also to identify the determinants of the integrated marketing communication-based model.
 
 
 
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