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defensive acquisition |
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Defensive Acquisition The act of firms acquiring other firms and assets for the purpose of defending against market downturns or possible takeovers. Notes: An example of a defensive acquisition strategy is a company's purchase of similar but smaller firms. This prevents takeovers through anti-trust laws as a merger between the target firm--which just acquired smaller but similar firms--and the acquiring firm may result in the creation of a monopoly.An example of a defensive strategy through the purchase of assets is a North American car company acquiring an SUV company due to the projected rise in demand for SUVs.
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