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DINK |
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Dual Income with No Kids Also called DINKS. In marketing, a term for households with two adults, either a married couple or life partners, with no children. Usually both partners are employed but occasionally one partner brings home two incomes. They are important to marketers trying to sell luxury items such as vacations or expensive household items. Because DINKS tend to have large disposable incomes, marketers often target new technologies at them. Many DINKS ultimately have children and become, for marketing purposes, DEWKS. DINK An abbreviation for “dual income,no kids.” A slang expression for a particular income market. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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No references found | MILLIYET -------- SAMAST THREATENS DINKS The tension escalated in the tenth hearing of the Dink case. Properties on the Quayside are usually snapped up by DINKS - Dual Income and No Kids - executives and empty nesters who have retired and whose children have left the large family home. A decline in the size of the average household, including an increase in the numbers of people living alone and of DINKS (double income no kids), has meant that the burden of household care has increased for many individuals. |
DINKS |
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