Dual Income with No Kids

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Dual Income with No Kids

Also called DINKS. In marketing, a term for households with two adults, either a married couple or life partners, with no children. Usually both partners are employed but occasionally one partner brings home two incomes. They are important to marketers trying to sell luxury items such as vacations or expensive household items. Because DINKS tend to have large disposable incomes, marketers often target new technologies at them. Many DINKS ultimately have children and become, in marketing terms, DEWKS.
References in periodicals archive ?
Dutch parliament is not the right place to make a judgement about some unfortunate occurrents which happened 100 years ago," DENK deputy Tunahan Kuzu underscored.
DENK, The simulation of oscillatory circuits: an efficient integration scheme, in Efficient Numerical Methods in Electronic Circuit Simulation, G.
Contractor name : BESTATTUNGSINSTITUT DENK TRAUERHILFE GMBH