Dual Income with No Kids

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Dual Income with No Kids

Also called DINKS. In marketing, a term for households with two adults, either a married couple or life partners, with no children. Usually both partners are employed but occasionally one partner brings home two incomes. They are important to marketers trying to sell luxury items such as vacations or expensive household items. Because DINKS tend to have large disposable incomes, marketers often target new technologies at them. Many DINKS ultimately have children and become, in marketing terms, DEWKS.
References in periodicals archive ?
ROBERT DENK is an economist with the Institute on Taxation and Economic Policy.
Contractor name : ALIUD PHARMA GMBH; STADAPHARM GMBH; ZENTIVA PHARMA GMBH; DENK PHARMA GMBH & CO.
Contractor name : 1A PHARMA GMBH, ACCORD HEALTHCARE GMBH, ALIUD PHARMA GMBH, DENK PHARMA GMBH & CO.