cut-throat competition

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Cut-Throat Competition

Competition between two or more companies so fierce that they are unable to recoup the costs of making their products. This may happen especially if there are frequent or seasonal drops in demand. Over the long term, cut-throat competition is unsustainable for all companies involved. It is also called ruinous or destructive competition.

cut-throat competition

see PRICE WAR.
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References in periodicals archive ?
But others see only a modest opening for RIM given the cutthroat competition in the smartphone market.
While LG becomes the world's first company to bring a big-screen next-generation TV to market, it's far from clear whether the bet will pay off because of the high cost and difficulties of manufacturing, cutthroat competition from rivals and diminishing returns from incremental increases in image quality.
The Polish airline has been hurt by cutthroat competition from no frills competitors such as Ryanair and easyJet, along with high fuel prices and depressed demand due to Europe's economic troubles.
Although this is the first case for a Chinese LED enterprise buying into a Taiwanese counterpart, institutional investors remarked that the investment will only affect the share prices of individual stocks, rather than the overall share prices of LED enterprises, as the LED industry has been mired in cutthroat competition, following the step of the solar-energy industry.
Abdul Rahman Talhouni, 55, is the owner of a small chemical processing factory and he told The Media Line: "We already suffer from cutthroat competition with products from China, the Gulf and other countries that dump products in Jordan at much lower prices.
suffered from hefty losses in fiscal 2011 due partly to declining TV prices amid oversupply and cutthroat competition with South Korean rivals.
Most airlines in India are losing money as a result of high fuel costs, cutthroat competition and a slowdown in the economy.
Cutthroat competition was the overriding factor behind many of the deals, they added.
Summary: Telecommunications firms in the Gulf are reacting to cutthroat competition by offering subsidized handsets, hoping to persuade customers to upgrade to smartphones and boost lucrative data usage.
The cutthroat competition also makes a price hike a tough choice to take.
But in these days of cutthroat competition, shrinking commissions and the legislative uncertainty surrounding some lines of business, it's tough to balance that quest for new business with the need to keep existing customers satisfied.
But for Japanese air carriers, open skies mean cutthroat competition with low-cost carriers.