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Cut-Throat Competition

   Also found in: Wikipedia 0.01 sec.
Cut-Throat Competition
Competition between two or more companies so fierce that they are unable to recoup the costs of making their products. This may happen especially if there are frequent or seasonal drops in demand. Over the long term, cut-throat competition is unsustainable for all companies involved. It is also called ruinous or destructive competition.


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First Quench went into administration after cut-throat competition for drink sales from supermarkets.
The company -- whose plans to ally with South African cellular flagship MTN collapsed in September -- is facing cut-throat competition on its home turf.
The company -- whose plans to ally with South African cellular flagship MTN collapsed in September -- is facing cut-throat competition on its home turf.
 
 
 
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