market segment

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market segment

a part of a MARKET which has its own distinct customer profile and buyer characteristics such that, for MARKETING purposes, it can be targeted separately from other segments of the market. See MARKET SEGMENTATION, DIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING STRATEGY, FOCUS, COMPETITIVE STRATEGY.
References in periodicals archive ?
Quantzig, a global analytics solutions provider, has announced the completion of its latest customer segmentation study on the banking industry, the company said.
NVC can also help with customer segmentation, identifying customers who seek certain products or services, enabling effective targeting to be conducted.
Marketing research focused on customer segmentation and profiling, business solutions and innovation in products, services and delivery systems helps Novartis achieve this goal.
eCRM requires a combination of Statistics, Data Mining, and OLAP solutions to perform rapid, accurate, and consistent customer segmentation.
A discussion of the need for and the benefits of customer segmentation as part of utilities' efforts to attract and retain their customers.
SAS' customer intelligence solutions span campaign management, cross-sell/up-sell, customer retention, customer segmentation, email marketing, interaction management, campaign optimization, marketing performance management and web analytics.
As indicated by customer segmentation analyses by market, by geography, and by research needs, very different product preferences exist among subsets of consumers, especially core labs.
The MUNZING Group replaces "Home-Grown" Sales Force Automation solution with C2CRM to provide company-wide standardization, customer segmentation, accurate sample tracking and enhanced sales efficiencies
Companies will be able to implement common customer segmentation and response and conversion metrics, as well as link online and offline behavior across channels, ultimately delivering a better customer experience and improved marketing results.
5 million businesses to power its proprietary data products that improve customer segmentation and increase the effectiveness of their customer's campaigns.
Companies can also proactively connect callers to the appropriate customer service agent based on pre-determined criteria and customer segmentation.

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