customer relationship management

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customer relationship management (CRM)

a strategic concept which focuses on business competencies, processes and technologies required to effectively service the needs and requirements of a firm's customers. As such CRM embraces key MARKETING activities and related INFORMATION MANAGEMENT in order to keep existing customers and attract new ones. The issue of customer retention has taken on a new imperative in the digital age, with the INTERNET and E-COMMERCE providing customers with greater opportunities to compare prices, switch suppliers etc. CRM recognises that businesses need to use these new technologies more proactively to their own advantage, either by developing IT capabilities in-house or relying on outside IT specialists, to provide call centres, sales force automation, marketing and data analysis and website management.
References in periodicals archive ?
Tom Reilly, executive vice president in Jones Lang LaSalle's New Jersey office, has been named the Global Customer Relationship Manager for the Schering-Plough account.
Looking back, he says he probably could have hired a customer relationship manager at the 150-pool-a-year mark.
Jeff Crum has been named customer relationship manager.
In many ways, organizationally speaking, in order to effectively support a customer, EVERYBODY has to be a customer relationship manager.
The worst flexible mortgage, though, would still have beaten the offer that customer relationship manager Claire Westbrook received from Alliance & Leicester.
The transaction did not include CyberCrop's cash-grain trading system, logistics tool or customer relationship manager platform.
Customer Relationship Manager - Track visitor analytics from one simple interface
Accepting the award on behalf of his team, Hussein Adra, marketing and customer relationship manager for Alfardan Premier Motors, said: "Faced with current market competition in the automotive industry, adopting the right approach to ensure customer satisfaction is essential to our success.
Torres is the senior customer relationship manager at RCBC's Jupiter branch and deemed as the deputy of Deguito in this unit.
In addition to a shopping cart, affiliate system, and basic auto-responder integration, the company also offered a built in membership system, ticket support system, multi-site capability and arguably the world's best upsell system, Premium Web Cart has added a Customer Relationship Manager (CRM), Project Manager, Live Chat, Suggest a Feature, Click to Call, and an integrated website builder.
For more information about the |family team at David Gray Solicitors contact the customer relationship manager Louise Law on 0191 232 9547 or chat live on their website www.
Lee Thomas, customer relationship manager with ATTUS, said empowering staff like Royal's is the idea behind creating WatchDOG Wire.

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