Cumulative Audience


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Cumulative Audience

The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.
References in periodicals archive ?
The estimates are reported as average one-quarter hour ratings and projections for metro areas and cumulative audiences by broad dayparts.
Last year's World Cup made a profit of more than pounds 30 million and was watched by a record cumulative audience of 2.
Definitions: Cume -- Cumulative audience, the total number of people who listened over the course of a week.
2 Source: National persons 2+ projection based on Nielsen NTI Masterpiece cumulative audience averages 9/20/10 to 2/27/11, 6 minute qualifier.
Rainbow's amusement park division also features live shows--Winx Power Music Show and Winx on Ice--that hold 50 tours per year for a cumulative audience of 350,000 fans, generating 15 million euro annually.
The club stated that a cumulative audience of a phenomenal 4.
The two-week long event, going back to the year 1948, is expected to attract a cumulative audience of over 2,000 people during its course, with more than 150 players to compete in the various events.
becomes profitable from its theatrical release alone, but the cumulative audience is what really matters.
Cumulative Audience Report: Cumulative audience levels for the eight media measured, as well as cumes for broadcast TV, cable TV, and 12 Internet activities
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