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Cumulative Audience

   Also found in: Dictionary/thesaurus, Medical, Legal, Acronyms, Encyclopedia, Wikipedia 0.01 sec.
Cumulative Audience
The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.


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The three-week event, which was first held in 1948, is expected to attract a cumulative audience of over 5,000 people during its course.
For a station, a set of well-programmed extra channels is an opportunity to be more competitive, to offer make-goods and/or extra spots to major clients and to deliver more cumulative audiences.
The cumulative audience is impressive on its own but we're also delighted at the success of our targeting strategy in increasing our reach to groups that are most attractive to advertisers.
 
 
 
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