Cumulative Audience


Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Encyclopedia, Wikipedia.

Cumulative Audience

The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.
References in periodicals archive ?
The estimates are reported as average one-quarter hour ratings and projections for metro areas and cumulative audiences by broad dayparts.
th] anniversary year, the weekly cumulative audience for its four signature programs - Marketplace with Kai Ryssdal, Marketplace Morning Report with David Brancaccio, Marketplace Money and Marketplace Tech Report - has grown to nearly 10 million listeners on more than 500 public radio stations in the US.
This event will showcase our world-renowned sandbelt region to a cumulative audience of 800 million homes across 200 countries.
In addition, television coverage of last year's Wales Rally GB exceeded all expectations and generated the highest cumulative audience of the season attracting a total of 80.
Last year's World Cup made a profit of more than pounds 30 million and was watched by a record cumulative audience of 2.
Definitions: Cume -- Cumulative audience, the total number of people who listened over the course of a week.
2 Source: National persons 2+ projection based on Nielsen NTI Masterpiece cumulative audience averages 9/20/10 to 2/27/11, 6 minute qualifier.
29, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, today announced ratings from the September 2012 Triton Webcast Metrics report that reveal continued average quarter hour (AQH) and cumulative audience (cume) growth nationally and in the top local U.
Full browser ?