Critical Mass

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Critical Mass

1. A situation that can no longer be ignored. For example, if an employee who makes co-workers of the opposite sex uncomfortable makes unwanted sexual advances toward the chief financial officer, the situation is said to have reached critical mass, and the employee must immediately be disciplined or fired.

2. The point at which a product or company has become sufficiently popular to take off and become commonly used. For example, a company that has posted a profit for three years in a row and has respectable financials may reach critical mass and become extremely attractive to investors.
References in periodicals archive ?
today announced its AutoGuide(R) robot guidance systems have been selected by DaimlerChrysler Corporation to automate critical assembly operations in the production of a new model Mercedes-Benz to be produced in 2004.
Boeing will use the ICC on Shuttle flight STS-102, planned for launch in March 2000, to carry critical assembly items, as well as maintenance hardware that will be stored on orbit for future use.
We then bought the full Solid Edge software package on that Monday and completed the critical assembly by the end of the week.

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