Critical Mass


Also found in: Dictionary, Thesaurus, Medical, Acronyms, Encyclopedia, Wikipedia.

Critical Mass

1. A situation that can no longer be ignored. For example, if an employee who makes co-workers of the opposite sex uncomfortable makes unwanted sexual advances toward the chief financial officer, the situation is said to have reached critical mass, and the employee must immediately be disciplined or fired.

2. The point at which a product or company has become sufficiently popular to take off and become commonly used. For example, a company that has posted a profit for three years in a row and has respectable financials may reach critical mass and become extremely attractive to investors.
References in periodicals archive ?
Kjellberg's painstaking process to create Critical Mass is worth reiterating.
Garre responded that the university determines critical mass by conducting surveys asking students whether or not they feel racially isolated, and using other enrollment data.
Motorists often respond with annoyance, complaining that Critical Mass messes up traffic.
Part of an international movement that got its start in San Francisco in 1992, Critical Mass has no rules, no leader and no spokesman.
The second holds that affirmative action is required to enroll a critical mass of underrepresented minority students ensuring the educational experiences needed to prepare all students for their careers and academic experiences at senior institutions.
The challenge for the program sites is finding insurers who will pay and a critical mass of patients willing to undertake major lifestyle modification.
I tried to be careful about ensuring a critical mass of organizations and people-of-color groups," she says now, "but I should have waited until it reached a critical mass so it didn't become viewed as an HRC event.
The new NASA web site was created in February as a joint effort between Critical Mass of Chicago, an interactive firm that serves numerous global brands, and eTouch of Pasadena.
At Jacob's Pillow, the troupe's program included references to the dance and ritual of the Aborigines in Jiri Kylian's Stamping Ground (1983); a segue into contact improvisation that incorporated suggestions of Brazilian capoeira to show off the athletic skills of the two men in Russell Maliphant's Critical Mass (1998); plus the off-kilter balletic setting of Kylian's Un Ballo (1991).
A coalition of renewable, safe-energy advocates--including the Safe Energy Communication Council, Greenpeace USA, Public Citizen's Critical Mass Energy and Environment Program, Global Resource Action Center for the Environment and NIRS--says of the National Energy Policy: "The Bush/Cheney Administration is recklessly promoting the building of new nuclear plants to address an energy crisis that in large part is being manufactured by the energy corporations that will benefit from building new power plants.
Without that critical mass, there is limited potential," said David Rosenberg, an executive vice president at retail leasing firm Robert K.
Since then, this has doubled with PCI-X and could well double again before InfinBand achieves critical mass.