Critical Mass


Also found in: Dictionary, Thesaurus, Medical, Acronyms, Encyclopedia, Wikipedia.

Critical Mass

1. A situation that can no longer be ignored. For example, if an employee who makes co-workers of the opposite sex uncomfortable makes unwanted sexual advances toward the chief financial officer, the situation is said to have reached critical mass, and the employee must immediately be disciplined or fired.

2. The point at which a product or company has become sufficiently popular to take off and become commonly used. For example, a company that has posted a profit for three years in a row and has respectable financials may reach critical mass and become extremely attractive to investors.
References in periodicals archive ?
Ultimately Critical Mass is an indeterminate environment that in its visual generosity beckons us to enter into Hobbes' notion of a social contract.
Etre's eye tracking expertise was invaluable to us," said Jaime Wood, Account Manager for Critical Mass.
Schlossberg, an environmental activist who uses a bike as his main form of transportation, says he was thrown to the ground and charged with disorderly conduct when he joined the February Critical Mass ride that included more than 100 riders.
As a leading proponent of "customer experience management," Critical Mass will have succeeded, says Johnston, "If we transport visitors into a multi-media environment, encourage journeys of personal discovery and learning, and empower the public to become involved through such features as interactive games and NASA Connect e-mail.
CONTACT: Critical Mass Energy and Environment Program, (202)588-1000, www.
Critical mass is a key success factor for any new trading venture.
The gradual growth of a critical mass of film and television professionals, critics and audiences has involved much compromise and many failures, but it has also involved much commitment and investment in Canadian work by a multidimensional, flawed, but--it must be said--effective public institution.
Loeppke: One of the reasons critical mass is important is to have a compelling influence in the local marketplace as a coordinated delivery system.
Chairman Mr Steve Ancell correct said support for Critical Mass had dwindled severely and the group was no longer promoting the need for car-free road space for cyclists.
And although a crude bomb constructed by terrorists would most likely require a larger critical mass of fissionable materials, the necessary quantity would still be far from prohibitive.
A similar hope -- "Let's talk to I each other" -- was voiced by Skip Sikora, the married priest who said he served as "the fall guy" in "A Critical Mass.
In the end, the fundamental change does not take place until there is enough critical mass moving in one direction creating the necessary momentum to pull the rest along.