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Cost per Thousand

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Cost per Thousand
In online advertising, the measurement of cost paid by an advertiser per 1,000 impressions of its advertisement. One impression is one view of the advertisement by a website viewer. Many websites, especially those with high traffic, charge advertisers on a per 1,000 impression basis. It differs from a cost per click scheme, in that the viewer does not have to click on the ad in order for the advertiser to be charged.


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CPM stand for Cost Per Thousand ("M" is 1,000 in Greek Numerology) 2.
In fact, the total cost per thousand was less than a quarter at $.
This was because it was one of the few major sports available to televison at that time and represented an excellent cost per thousand viewers when the BBC's budget was extremely limited.
 
 
 
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