Cost per Thousand


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Related to Cost per Thousand: Cost Per Click

Cost per Thousand

In online advertising, the measurement of cost paid by an advertiser per 1,000 impressions of its advertisement. One impression is one view of the advertisement by a website viewer. Many websites, especially those with high traffic, charge advertisers on a per 1,000 impression basis. It differs from a cost per click scheme, in that the viewer does not have to click on the ad in order for the advertiser to be charged.
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The total income of $311,000 was raised with a cost per thousand in the mail of $5,743.
The D-G is using the circulation of its northwest Arkansas edition in Washington, Benton, Carroll and Madison counties to figure the cost per thousand.
8%, while cost per thousand impressions has increased by 7.
Second papers faced a quandary: If they reduced advertising rates enough to match the larger papers' average cost to reach readers (known in industry parlance as the cost per thousand, or the cost to reach a thousand readers), the resulting revenue from advertising and circulation was not enough to cover operating costs.
Since rates are only rising about one-eighth while circulation doubles, the cost per thousand will be dramatically lower, but it does mean net rates are cheaper with Fayetteville.
A key metric for measuring campaign success is the ratio of the sales generated compared with the cost of the advertising, typically expressed as a cost per thousand or "CPM.
With the ability to reach between 30,000 and 70,000 people every day and a very low cost per thousand impressions (CPM), vehicle wraps are the most effective and cheapest outdoor advertising technique available.
A number of advertisers indicated they used Cost per Thousand (CPM) and Cost per Click (CPC) models because CPV wasn't offered by publishers or VANs.
A study by 3M in San Francisco found the average cost per thousand impressions for vehicle wraps to be $0.
Display advertising also showed positive signs with a 300% increase in exchange ad inventory and a 30% Cost Per Thousand (CPM) decline, indicating greater gains in reach and efficiency within the ad exchanges.