Cost Per Click - CPC

Cost Per Click - CPC

A web site which uses CPCs would bill by the number of times a visitor clicks on a banner, instead of by the number of impressions.

Notes:

For example, a Web site that has a CPC rate of $.10 and provides 1000 click-throughs would bill $100 ($.10 x 1000).

See also: Banner Advertising, Click Through Rates, CPM, Impression