Corrective Advertising

Corrective Advertising

Advertising, usually required by a regulatory agency, that corrects a perceived inaccuracy in previous advertising. For example, a commercial for dog food may give the impression, without scientific evidence, that it improves tooth health in canines. A watchdog group may require the manufacturer to run corrective advertising to clarify the matter.
References in periodicals archive ?
The lawsuit seeks declarations, pecuniary penalties, corrective advertising, findings of fact and costs, according to the statement.
In resolving these proceedings, Europcar agreed to facts and joint submissions to be put to the Court and consented to orders for corrective advertising and costs.
If the ACCC's investigations result in breaches of the TPA being uncovered, civil penalty proceedings may be taken, or court enforceable undertakings sought which can require corporations publishing corrective advertising in newspapers, industry magazines and websites, informing past customers about the conduct and setting up trade practices compliance programs.
CSPI also filed a complaint with FTC suggesting that the company run a corrective advertising campaign.
The punishment for violating these new guidelines could range from forcing companies to issue retractions or run corrective advertising to possible fines, says Jacobs-Meadway.
purchasers of the products, and demands that Dannon engages in 'a corrective advertising campaign'.
Coverage is of preliminary and permanent injunctive relief, plaintiff's damages, extraordinary circumstances for relief, corrective advertising, defendant's profits, attorney's fees, special enforcement remedies, remedies for counterfeit goods, and trademark infringement and unfair competition on the internet.
The lawsuit, which involves other contact lens care solutions, seeks an injunction against Alcon's advertising campaign, and also seeks damages for the loss of sales based on Alcon's 'deceitful claims', as well as corrective advertising.
In the past, the FTC issued corrective advertising orders to some violators, in hopes of helping to inform consumers of instances of advertisements with misleading or false claims.
We explained to the rival company that we would also seek damages for diversion of trade, loss of goodwill and for the costs of any corrective advertising that was required.
McNeil Nutritionals, the unit of Johnson & Johnson that markets Splenda, is seeking corrective advertising and unspecified damages.
The FTC could have ordered KFC to pay financial penalties or to run corrective advertising, but instead it just ordered the company to stop running ads that had stopped running last year.
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