Corrective Advertising

Corrective Advertising

Advertising, usually required by a regulatory agency, that corrects a perceived inaccuracy in previous advertising. For example, a commercial for dog food may give the impression, without scientific evidence, that it improves tooth health in canines. A watchdog group may require the manufacturer to run corrective advertising to clarify the matter.
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The ACCC is seeking declarations, injunctions, pecuniary penalties, corrective advertising, a compliance program and costs.
Blue Buffalo seeks injunctive relief, corrective advertising, and damages occasioned by Defendants' false and deceptive advertising campaign.
If the ACCC's investigations result in breaches of the TPA being uncovered, civil penalty proceedings may be taken, or court enforceable undertakings sought which can require corporations publishing corrective advertising in newspapers, industry magazines and websites, informing past customers about the conduct and setting up trade practices compliance programs.
CSPI also filed a complaint with FTC suggesting that the company run a corrective advertising campaign.
purchasers of the products, and demands that Dannon engages in 'a corrective advertising campaign'.
Coverage is of preliminary and permanent injunctive relief, plaintiff's damages, extraordinary circumstances for relief, corrective advertising, defendant's profits, attorney's fees, special enforcement remedies, remedies for counterfeit goods, and trademark infringement and unfair competition on the internet.
The lawsuit, which involves other contact lens care solutions, seeks an injunction against Alcon's advertising campaign, and also seeks damages for the loss of sales based on Alcon's 'deceitful claims', as well as corrective advertising.
We explained to the rival company that we would also seek damages for diversion of trade, loss of goodwill and for the costs of any corrective advertising that was required.
McNeil Nutritionals, the unit of Johnson & Johnson that markets Splenda, is seeking corrective advertising and unspecified damages.
The FTC could have ordered KFC to pay financial penalties or to run corrective advertising, but instead it just ordered the company to stop running ads that had stopped running last year.
Riverwoods, IL) has published Advertising Law: 1999 Year in Review, a softbound book that carries developments in such areas as consumer privacy, the Internet, sweepstakes, corrective advertising and telemarketing, as well as cases that involve the odder and more outrageous aspects of advertising," CCH said.
Under an agreement reached last month the company has to revise product labels, run corrective advertising and pay a $120,000 penalty.
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