corporate identity

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Related to Corporate image: Corporate identity

corporate identity

  1. the ethos, aims and values of an organization, presenting a sense of its individuality which helps to differentiate it from its competitors
  2. a specially designed symbol or printed heading used by a company to make it more easily recognized by the general public. Such symbols or headings are used on company letterheads, business cards, invoices, advertisements and signs. See COMPANY IMAGE.
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