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Corporate Cannibalism |
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Corporate Cannibalism An act of self-infringement upon market share by corporations through the issuance of new products.
Also known as market cannibalization. Notes: Corporate cannibalism occurs when companies introduce new products into a market in which these products are already established. In effect, the new products are competing against their own incumbent products.See also: Eat Your Own Dog Food |
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The book concludes with an education-for-action resource section offering tools to fight what one farmer -calls corporate cannibalism, not fair competition. |
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Corporate Cannibalism
