A non-banklender. A consumer finance company does not receive deposits, but does make loans to customers for business or personal use. It derives its profits from the interest on these loans. It is also called simply a finance company.
AutoTrakk, a growing consumer finance company in the auto industry specializing in the sub-prime market, announced the launch of a new Rapid Approval System (RAS) designed to expedite the approval of consumer auto finance applications.