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Mass Customization
(redirected from Configurators)

    Also found in: Wikipedia, Hutchinson 0.04 sec.
Mass Customization
The process of delivering wide-market goods and services that are customized to satisfy a specific customer need.

Notes:
Basically, this combines the best of "custom-made" and "mass produced" goods. Computer purveyor Dell and many auto makers are good examples of companies providing mass customization.


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? Mentioned in ? References in periodicals archive
 
com, an e-sales portal of Invensys Process Systems, now uses two configurators that will reportedly simplify accurate selection and purchase of complex industrial automation equipment.
Invensys simplifies on-line buying by Solutions - for People, Processes and Paper
In a February, 2007 report entitled "Product Configurators Set Foundation for PLM in Insurance", author Kimberley Harris-Ferrante, Research Vice President, Gartner, recommends that insurers, "Continue to buy product configurators as the foundation for PLM, and select vendors that are investing in next-generation product development requirements.
IBM and Camilion Team Up to Deliver Product Lifecycle Management ... by Business Wire
Product personalization is driving great interest in interactive configurators across many industries, including jewelry, handbags, clothing and gifts.
Viewpoint-Powered ''Build Your Scion'' Configurator Wins a Webby; ... by Business Wire
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