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Mass Customization
(redirected from Configurators)

   Also found in: Wikipedia 0.01 sec.
Mass Customization
A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.


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Product configurators started in the 1980s," Harris-Ferrante says.
In purchasing Premisys, JD Edwards is following in the footsteps of Oracle and i2 which also bought sales configurators last year via their respective purchases of Concentra and Innomat.
With headquarters in Santa Barbara, CA, Experlogix Configurators are in use in more than 500 companies worldwide, spanning a wide variety of markets, including heavy equipment manufacturers, material handling, electronics, custom cabinet makers, door and window manufacturers, furniture, apparel and more.
 
 
 
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