mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
Tavant's configuration and optimization solutions include guided selling systems, customer self-service systems, complex product configurators, financial product configurators and underwriting systems.
ScanSource (Nasdaq: SCSC), North America's leading distributor of automatic data capture (ADC), point-of-sale (POS) and - through Catalyst Telecom - telephony products, has unveiled a variety of ADC and POS product configurators for solution providers who utilize Black Arrow eCom's web storefront solution.
Visitors utilizing the configurators will find the functionality of the programs to be straightforward.
To facilitate this, we have created one of the most progressive car configurators currently available online.
The solution configurators have proven to be successful and are widely used by over 2,600 midsize companies in manufacturing, services, and trade industries in 47 countries.
Product configurators in conjunctions with CAD/CAM systems and flexible automation (e-factories of the future) have the potentials to achieve the goals of data management systems with regards to rapid product development.
Relationship Offers GlobalSpec Clients the Ability to Add Web-Based Configurators to their Company Websites
QA Graphics' Shift Virtual Configurators are custom developed to fit any organization's individual needs to showcase customizable equipment, product and accessory lines.
Its logical user-interface and division of access modes, based on user experience or intent, make it faster than other enclosure configurators now on the market.
With headquarters in Santa Barbara, CA, Experlogix Configurators are in use in more than 500 companies worldwide, spanning a wide variety of markets, including heavy equipment manufacturers, material handling, electronics, custom cabinet makers, door and window manufacturers, furniture, apparel and more.
com reaffirms its position as a leading source of information regarding guided selling and product configurators for companies searching for solutions which improve profitability of selling customizable or complex products and services.
On- line Configurators, which PNY has marketed with the "Powered by PNY" slogan, were developed as channel partners started requesting a custom version of PNY's tool for their own sites.