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Mass Customization
(redirected from Configurator)

    Also found in: Wikipedia, Hutchinson 0.04 sec.
Mass Customization
The process of delivering wide-market goods and services that are customized to satisfy a specific customer need.

Notes:
Basically, this combines the best of "custom-made" and "mass produced" goods. Computer purveyor Dell and many auto makers are good examples of companies providing mass customization.


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