mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
The original lawsuit centered on two of Edgenet's patents for automated configuration systems and methods.
This was not the result of a third-party attack but instead occurred after we introduced a change that affected our configuration systems," the Facebook statement said.
The development of IT technology enabled the software based product configuration systems that support the process of customized product development.
The recent development of IT technology enabled the software based product configuration systems that support the process of customized product development.
Product enhancements also allow for dual configuration systems that support both analog and VoIP connections.
Configuration Systems-a configuration system could be used to select production methods for a casting.
This enables Automated Configuration Systems (ACS) and Element Management Systems (EMS) that support the TR-069 specification, such as the Netopia NBBS remote device management platform, to automatically and remotely configure, manage, and support devices on the home network that are connected through a Netopia gateway.
We implemented the APx511 across multiple production lines in several countries and are seeing huge savings in test time and ease of integration within our software development environment," says Carl Blackwood, Manager, Test & Configuration Systems, Unitron, the group responsible for production test systems at all Sonova manufacturing sites worldwide.
A current main focus of the research on the field of product configurators is the involvement of the customers into the configuration process by the use of configuration systems based on the Internet (for example Hansen et al 2003, Leckner 2003).
A new web services-based architecture eases integration to back-office systems and allows the solution to be plugged into existing architectures -- External data source integrations reduce maintenance effort and facilitate data migration from other configuration systems -- Rich media technologies such as Adobe Flash provide easy-to-use, fast-to-implement, interactive configuration interfaces -- Intelligent client-side caching technology dramatically speeds up interface response times across global deployments
Chrome has been the industry leader in data accuracy and timeliness, driving many of the largest professional configuration systems in the US," said David Mingle, Chrome's president.
Sales configuration systems functionality includes the ability to configure "ship-to-order (STO), assemble-to-order (ATO), and engineer-to-order (ETO) products .

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