Immediacy -- always a desired attribute -- now can be created by the act of holding a conference call or Internet-based conference, often over the Internet with only minutes of advance notice.
Craver is what is becoming more and more accepted and common in the communication field: a "talking head" nouveau, gracing the airwaves and streamed audio feeds of regular webcasts and conference calls involving targeted niche audiences, such as creditors, investors, B2B customers and the news media.
s largest investor-owned utilities, has been teetering on the edge of bankruptcy for much of 2001, and as a result, the parent company CFO has been hosting a regular twice-a-week series of conference calls with creditors, which news media, regulators and other public and private sector stakeholders can monitor via the Internet or phone lines.
Part of my life as an independent writer includes tracking the energy industry for a string of national trade publications and daily newspapers, and as a specialized freelance writer who ultimately lives and dies by e-mail, phone and fax, I have found myself spending increasing hours daily and weekly--including Sundays--participating in or monitoring conference calls and webcasts.
Now I sometimes go through four or five hours a day of conference calls and audio web conferences in which speakers are frequently unsure of what to say, are difficult to understand, and talk over some of their co-presenters.
Webcasts and conference calls are one of the three areas they concentrate on, and in the second quarter of 2001, the firm saw a 50 percent jump in business over the first quarter.