competitor

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competitor

a business rival of a firm supplying a particular GOOD or SERVICE which offers buyers an identical or similar product. Where customers regard a rival's products as being close substitutes then the rival's marketing strategies are likely to have a significant effect on the firm's own market position. See COMPETITION, COMPETITIVE ADVANTAGE, COMPETITIVE STRATEGY, PRODUCT DIFFERENTIATION.

competitor

a business rival of a firm supplying a good or service that offers buyers an identical or similar product. See COMPETITION, COMPETITIVE ADVANTAGE, COMPETITIVE STRATEGY, PRODUCT DIFFERENTIATION.
References in periodicals archive ?
Then, in an unprecedented manner, the BBB allowed the competitor to submit its scientific data to the BBB for review, which the competitor claimed it did not have to disclose to consumers or competitors because it is a "trade secret.
Therefore, when benchmarking with competitors, it's vital to compare prestige as well as sticker price.
All too often competitors tend to emulate each other with strategies that produce incremental improvements in cost or quality.
Competitors are spending a great deal of resources trying to understand an organization's next moves, and competitors are fierce in their efforts to make their opponent's proprietary technology common knowledge in the marketplace.
About 210 of the athletes reside in the Santa Clarita Valley, while other competitors came from as far as San Diego, Palm Springs and Santa Barbara.
The additional design challenge for the competitors is to create an imaginative, cost-effective, and enduring design with the capability, over time, to become the city's preeminent and most widely used street light.
As well, SI takes into account not only the patents of direct competitors, but also of suppliers and customers (and their competitors) and companies in related technology areas.
These questions often arise in sectors where companies face difficult investment, pricing and bidding decisions that depend on the choices their competitors will make.
Though Microsoft will be barred from retaliatory pricing schemes and from barring or trying to prevent competitors from shipping machines with non-Windows OSes, these strictures were expected.
The survey indicates that a gap exists between the current access professional communicators actually have to CI and the access communicators need in order to analyze their company's competitive situation, the positioning and strategies of competitors and the overall business environment.