Jingle

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Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
References in periodicals archive ?
Like the company motto, the company song appears on company brochures, training texts and diaries.
Organizational symbols such as company mottos and company songs identify the ideals the firm is striving for, and may function to evoke sentiments and emotions and trigger collective actions (Cohen, 1974; Gross, 1985; Trice & Beyer, 1993).
I have long been a champion of the workplace nap - whether in a bivouac on the north face of the boss's office, a hammock stretched between two work benches or the dormitory in corporate colours where the singing of the company song is compulsory before 40 winks.
First, there were protests from Dunblane residents (because the new American owners are the biggest gun sellers in the US), and then rumours began circulating that Asda employees are being ordered to start the day by singing the company song.
But in the unlikely event that Bannister gets the job, then stop all the clocks, put on the black armbands and let's all sing the new BBC company song.
In 2004 Rogers toured with Brian May and Roger Taylor from Queen, releasing a live album of Queen, Free and Bad Company songs, Return of The Champions.
Drawing heavily on textual sources and existing analyses from Chinese scholars, Colin Hawes achieves this deconstruction by looking at the elements that make up culture in a Chinese corporation: in the end, collective values are created, imposed, and collectively acknowledged through company songs, chants, and ritual activities like morning creativity exercises and even mass corporate weddings.
Rodgers paid homage to his rock roots with Free's classic All Right Now as well as a moving performance of Bad Company songs.
There are no written job descriptions, no company songs or mottos, no clocking on, no privileged parking.
There was shock and some thinly disguised glee in the West when it first became apparent that these industrial giants who had rewritten the rulebook of assembly-line production with their Just-in-Time systems, super-automated factories, high quality / low cost products, company songs and morning exercises were seemingly stumbling.
Company songs, from a rehash of a US fighting song to renditions of the Beatles' Back in the USSR, typically reinforce management's definition of corporate culture, extol the virtues of team effort to employees or promote the brand to customers.
You can even choose to leave certain problem employees susceptible o the Digital Spell so they'll eagerly double up in hotel rooms on the road and belt out motivational company songs.