Jingle

(redirected from Company song)
Also found in: Dictionary, Thesaurus, Wikipedia.

Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
References in periodicals archive ?
Organizational symbols such as company mottos and company songs identify the ideals the firm is striving for, and may function to evoke sentiments and emotions and trigger collective actions (Cohen, 1974; Gross, 1985; Trice & Beyer, 1993).
To understand the management values and beliefs of Korean firms, we examine two organizational symbols--company mottos and company songs.
To illustrate the impact of cultural values on the management values and beliefs of Korean firms, this section first examines two formally formulated organization symbols, company mottos and company songs, which serve as a symbolic representation of the firm (Dandridge, 1983; Gross, 1985).
This is a country where children are taught to see singing as a punishment, which is why, as adults, we'll never sing the company song.
However, it's only when the reproduction of a company song, its location, timing and performance is firmly managed can Executives ensure their intentions aren't distorted.
Company songs, from IBM's rehash of a US fighting song to NCR's rendition of the Beatle's 'Back in the USSR', typically reinforce senior management's definition of corporate culture and extol the virtues of team effort to employees, or promote corporate brand to external stakeholders such as potential customers.
In 2004 Rogers toured with Brian May and Roger Taylor from Queen, releasing a live album of Queen, Free and Bad Company songs, Return of The Champions.
Rodgers paid homage to his rock roots with Free's classic All Right Now as well as a moving performance of Bad Company songs.
There are no written job descriptions, no company songs or mottos, no clocking on, no privileged parking.
Company songs, from a rehash of a US fighting song to renditions of the Beatles' Back in the USSR, typically reinforce management's definition of corporate culture, extol the virtues of team effort to employees or promote the brand to customers.