Commoditization

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Commoditization

Movement toward perfect competition; the process by which a good or service thought to be unique or superior becomes like other, similar goods and services in the eyes of the market. Commoditization is the movement toward undifferentiated competition between two or more companies offering the same good or service. This leads to lower prices.
References in periodicals archive ?
BidTron CEO Todd Segmond said, Just like the NYSE is a marketplace that commoditizes a company through the true real-time value of their worth based on its financials and future outlook, BidTron commoditizes the tangible products, materials, and services of any industry through live bidding events executed by BidTron s exchanges.
Kongstvedt: It commoditizes all those people that thought they would get into brokering information transmission.