Commoditization


Also found in: Dictionary, Encyclopedia, Wikipedia.

Commoditization

Movement toward perfect competition; the process by which a good or service thought to be unique or superior becomes like other, similar goods and services in the eyes of the market. Commoditization is the movement toward undifferentiated competition between two or more companies offering the same good or service. This leads to lower prices.
References in periodicals archive ?
To fight the commoditization trend, operators must offer value-added services (VAS), IT integration, and managed services, particularly since simply increasing bandwidth has proven to be insufficient.
Unfortunately, commoditization of environmental resources has created a schism in the discourse of resource use.
As painful as this scenario may be, it's a good example of the extent that commoditization has eroded our status and value as professionals.
So if you feel the commoditization train coming, start talking to your current firm's management about their plan to help you deal with it, or start calculating how you can capture a higher percentage of what your current and prospective clients have to spend in your niche.
With eight chapters discussing commoditization and technology trends, The End of Lawyers?
Commoditization of service as it becomes part of the "standard" offer, and provides little differentiation; and
P & G has responded to the influx of competition by weeding the products most vulnerable to commoditization from its product portfolio.
Here he describes the dual threats of commoditization and fraud, the competitive advantages of creating a richer payment experience and better branding, using technology to enhance marketability, making the most of intelligent money, and locating key factors for a profitable EMV deployment.
By paying attention to this terrain, it becomes possible to examine the contradictions of consumption for young women and men who are both objects of commoditization and subjects of consumption.
SATA-based SAN storage and further commoditization of FC switching and HBAs has fueled recent growth in the SAN market--and more widespread adoption in high performance computing applications.
With the large number of new SSPs, there has been an early commoditization of the market, which has meant lower prices for storage utility services.
In this context, the salam moneylending contracts and their effects on the peasant differentiation, monetarizing of rural economy, the commoditization of land, and the accumulation of profit and power of some merchants (urban and rural) are discussed.