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Commoditization |
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Commoditization Movement toward perfect competition; the process by which a good or service thought to be unique or superior becomes like other, similar goods and services in the eyes of the market. Commoditization is the movement toward undifferentiated competition between two or more companies offering the same good or service. This leads to lower prices. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Chapters discuss tips, tricks and techniques for outpacing the commoditization of one's brand, fighting for the voice of one's brand, establishing a category advantage, overcoming branding problems, reviving a mature consumer brand that may have receded from public consciousness, marketing a network of businesses under one brand, and much more. Commoditization of product offerings/generics as suppliers in general are increasingly facing more competition from lower cost generic and off-patent products; By paying attention to this terrain, it becomes possible to examine the contradictions of consumption for young women and men who are both objects of commoditization and subjects of consumption. |
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